
Becoming Heart Strong isn’t about what you’ve built or what broke you—it’s about who you’ve become. Hosted by Jess Lindberg, this podcast invites leaders, founders, and everyday changemakers into honest conversations about the challenges that shape us—and the strength we forge through them. These aren’t surface-level interviews. They’re vulnerable, grounded, and real. We talk about the losses, pivots, breakthroughs, and decisions that transformed not just someone’s path, but their character and lives. Because it’s not what happened to you or what you’ve accomplished that defines you—it’s who you choose to become, and what you create from the hard things. Every episode goes beyond the story to offer tools, strategies, and insights—especially from experts—to help you grow stronger in your own life. You’ll leave with not just inspiration, but practical ways to take your next step. If you’re ready to grow through what you go through, lead with heart, and live with deeper courage, this show is for you.
Episodes

Wednesday Oct 18, 2023
50: Stepping Into a New Season With Entrepreneur + Designer Lori Eickhoff
Wednesday Oct 18, 2023
Wednesday Oct 18, 2023
Guest Lori Eickhoff is a business owner and entrepreneur who chose to step away from a successful event and home design business because she sensed it was time for a new season. In this episode, Jessica and Lori discuss the entrepreneurial journey, the lessons they’ve learned, and how Lori made the decision to walk away and into a new season she shares:
- The filters through which she now chooses new projects
- The permission to rest and recalibrate
- The importance of identifying your strengths and focusing on them
- The fear of change and the importance of believing the next thing can be better.
- How our challenges are really our clarifiers.
Towards the end, Jessica shares how she’s learning that personal branding is also an important part of the entrepreneurial journey, whether you are building a business, non-profit, or anything else.
Lori mentions Win The Day by Mark Batterson
Jessica suggests you check out Brand Builders Group in reference to personal branding.
You can find Lori on Instagram @londonavenuehome
You can follow Jessica @jessmlindberg on Instagram and Linked In. Learn more about Jessica at www.jessicalindberg.com
This podcast is brought to you by The Heart Strong Collective, a non-profit and social movement on a mission to inspire people everywhere to be Heart Strong. To learn more and shop our Heart Strong Brand, visit www.theheartstrong.com
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